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Admission Mantra

Online MBA in Digital Marketing

Master of Business Administration, specialisation in Digital Marketing

Updated 23 Oct 2026

Programme

Online MBA

Duration

2 years (4 semesters)

Offered by

7 of 9 universities

Mode

Online, UGC-entitled

About the Online MBA in Digital Marketing

Search, social media, content, e-commerce and performance marketing, with the analytics to measure them. Good for people already working in marketing or running their own business online.

The first year covers the core MBA subjects; the specialisation subjects come in the later semesters. See the full Online MBA syllabus.

What you study

  • Search Engine Optimisation and Marketing
  • Social Media Marketing
  • Content Strategy
  • E-commerce Management
  • Web and Marketing Analytics
  • Performance and Email Marketing

Universities offering the Online MBA in Digital Marketing

Fees by university
UniversityDurationTotal feePer semester
Jain OnlineBengaluru, Karnataka2 years₹1,60,000–Details
Online ManipalJaipur, Rajasthan24 months (4 semesters)₹1,84,000₹46,000Details
Parul University OnlineVadodara, Gujarat2 years (4 semesters)₹1,90,000₹47,500Details
LPU OnlinePhagwara, Punjab2 years (4 semesters)₹2,00,000₹50,000Details
Shoolini University OnlineSolan, Himachal Pradesh2 years (4 semesters)₹2,00,000–Details
Amity University OnlineNoida, Uttar Pradesh2 years (4 semesters)₹2,07,000–Details
Chandigarh University OnlineMohali, Punjab2 years (4 semesters, up to 4 years)₹2,38,000–Details

Shortlist for Online MBA in Digital MarketingCompare fees, EMI and approvals across universities with a counsellor.

Eligibility and duration

A bachelor's degree in any subject from a recognised university. The minimum marks are set by each university, most often 50% overall, with relaxation for reserved categories.

Duration
Programme length2 years (4 semesters)
Maximum time allowedUsually 4 years (programme length plus two years, as UGC allows)
CreditsAround 80 to 104 credits, depending on the university
ModeFully online: live sessions, recorded lectures, e-books, assignments and discussion forums
ExamsEnd-of-semester exams, mostly online with remote proctoring; some universities also use assignments and quizzes for internal marks
Weekly study timePlan for 10 to 15 hours a week
IntakesTwo a year at most universities, usually January and July

Careers and salary

  • Digital Marketing Manager
  • Performance Marketing Manager
  • SEO Manager
  • Social Media Manager
  • E-commerce Manager

Digital Marketing Manager: Average base pay about ₹7.1 lakh a year; middle 80% earn ₹2.7 lakh–₹20 lakh (PayScale India, updated April 2026).

FAQs

What is an Online MBA in Digital Marketing?

Search, social media, content, e-commerce and performance marketing, with the analytics to measure them. Good for people already working in marketing or running their own business online.

Who can apply?

A bachelor's degree in any subject from a recognised university. The minimum marks are set by each university, most often 50% overall, with relaxation for reserved categories.

What does it cost?

Total fees at the universities we compare range from ₹1,60,000 to ₹2,38,000 (list prices, October 2026).

What jobs can I get?

Typical roles include Digital Marketing Manager, Performance Marketing Manager, SEO Manager, Social Media Manager.

Other Online MBA specialisations

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